Intermediate
Certified Industry Program
Digital Marketing with AI
A practical digital marketing program combining core marketing skills with modern AI tools and automation.
Duration
3 Months
Regular Batch
1 hour/day (Monday–Saturday)
Weekend Batch
3 hours/class (Saturday–Sunday)
Course Fee
INR 30,000.00
Course Overview
Digital Marketing with AI is an intensive 3-month program combining core digital marketing foundations with modern AI tools and automated workflows. Structure: 3 Months • 65 Curriculum Classes • 65 Curriculum Hours • Basic to Advanced • 10 Modules • Capstone Project • 1-Month Internship Included. Regular Batch: 1 hour/day (Monday–Saturday). Weekend Batch: 3 hours/class (Saturday & Sunday). The regular syllabus is arranged as one topic per class. Weekend batches cover the same curriculum in longer 3-hour sessions, with practical work and capstone activities adjusted batch-wise.
What You Will Learn (Learning Outcomes)
Build and optimize websites and landing pages for marketing campaigns.
Plan and execute SEO, AEO, GEO, social media, Google Ads and Meta Ads activities.
Create content, ad copy, email sequences and automation workflows.
Use analytics, GA4 and conversion tracking to measure campaign performance.
Use AI tools and marketing automation to support real-world digital marketing projects.
Course Modules & Detailed Syllabus
10 Modules • 65 Classes / Topics
01
Module 1 – Digital Marketing Fundamentals
6 Topics / Classes-
Class 1 – Intro to Digital Marketing: What is digital marketing; Traditional vs Digital; Career scope
-
Class 2 – Digital Marketing Ecosystem: Channels overview; Paid, Owned and Earned media
-
Class 3 – Understanding Target Audience: Buyer personas; Market research basics
-
Class 4 – Marketing Funnel: AIDA model; Awareness-to-conversion funnel
-
Class 5 – Branding Basics: Brand identity; Positioning; Competitor analysis
-
Class 6 – DM Strategy Planning: Setting goals; KPIs; Campaign planning basics
02
Module 2 – Website, WordPress & Landing Pages
6 Topics / Classes-
Class 7 – Website Basics: Domains, hosting; Website structure
-
Class 8 – WordPress Fundamentals: Installing WordPress; Themes and plugins
-
Class 9 – Building a Website: Pages, menus, widgets; Elementor basics
-
Class 10 – Landing Page Design: Landing page principles; Conversion-focused design
-
Class 11 – UX & Website Optimization: Speed, mobile-friendliness; UX best practices
-
Class 12 – Website Practical: Building a complete landing page
03
Module 3 – SEO, AEO & GEO (Search + AI Search Optimization)
9 Topics / Classes-
Class 13 – SEO Basics: How search engines work; SEO importance
-
Class 14 – Keyword Research: Tools; Search intent; Keyword mapping
-
Class 15 – On-Page SEO: Meta tags, headings, URL structure
-
Class 16 – Off-Page SEO: Backlinks; Link-building strategies
-
Class 17 – Technical SEO: Sitemap, robots.txt, site speed, indexing
-
Class 18 – Local SEO: Google Business Profile; Local ranking factors
-
Class 19 – AEO – Answer Engine Optimization: Optimizing for featured snippets, voice search and direct-answer boxes
-
Class 20 – GEO – Generative Engine Optimization: Optimizing content to get cited by ChatGPT, Google AI Overviews and Perplexity
-
Class 21 – SEO + AEO + GEO Practical: Full SEO/AEO/GEO audit of a website
04
Module 4 – Social Media Marketing
7 Topics / Classes-
Class 22 – Social Media Marketing Basics: Platforms overview; SMM strategy
-
Class 23 – Content Planning & Calendar: Content pillars; Posting calendar
-
Class 24 – Instagram Marketing: Reels, stories, growth strategies
-
Class 25 – Facebook Marketing: Pages, groups, organic strategies
-
Class 26 – LinkedIn & Twitter/X Marketing: B2B marketing; Personal branding
-
Class 27 – YouTube Marketing: Channel setup; Video SEO basics
-
Class 28 – SMM Practical: Building a 1-month content calendar
05
Module 5 – Content Marketing & Copywriting
6 Topics / Classes-
Class 29 – Content Marketing Basics: Content types; Content strategy
-
Class 30 – Copywriting Fundamentals: Headlines, hooks, persuasive writing
-
Class 31 – Blog Writing & SEO Content: Structuring blogs; SEO writing
-
Class 32 – Ad Copywriting: Writing ads for Google and social platforms
-
Class 33 – Storytelling in Marketing: Brand storytelling techniques
-
Class 34 – Content Practical: Writing a complete content piece + ad copy
06
Module 6 – Google Ads & PPC
7 Topics / Classes-
Class 35 – PPC & Google Ads Basics: How PPC works; Ad auction
-
Class 36 – Google Ads Account Setup: Campaign structure; Ad groups
-
Class 37 – Search Ads: Keyword match types; Writing search ads
-
Class 38 – Display Ads: Banner ads; Audience targeting
-
Class 39 – YouTube Ads: Video ad formats; Targeting
-
Class 40 – Bidding & Budgeting: Bid strategies; Budget optimization
-
Class 41 – Google Ads Practical: Setting up a live campaign
07
Module 7 – Meta Ads – Facebook & Instagram
6 Topics / Classes-
Class 42 – Meta Ads Basics: Meta Business Suite; Ad account setup
-
Class 43 – Campaign Structure: Campaign, ad set and ad; Objectives
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Class 44 – Audience Targeting: Custom and lookalike audiences
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Class 45 – Ad Creative & Copy: Designing effective ad creatives
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Class 46 – Retargeting Strategies: Pixel setup; Retargeting campaigns
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Class 47 – Meta Ads Practical: Launching a Facebook/Instagram ad campaign
08
Module 8 – Email Marketing & Automation
6 Topics / Classes-
Class 48 – Email Marketing Basics: Why email marketing; List building
-
Class 49 – Email Tools Overview: Mailchimp and other tools overview
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Class 50 – Writing Effective Emails: Subject lines; Email copywriting
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Class 51 – Automation & Drip Campaigns: Sequences; Triggers
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Class 52 – Segmentation & Personalization: List segmentation strategies
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Class 53 – Email Practical: Building a complete email automation sequence
09
Module 9 – Analytics, Google Analytics & Data
5 Topics / Classes-
Class 54 – Marketing Analytics Basics: Why data matters; Key metrics
-
Class 55 – Google Analytics Setup: GA4 setup; Tracking basics
-
Class 56 – Reading Reports: Traffic sources; User behavior reports
-
Class 57 – Conversion Tracking & Tag Manager: Goals, events, conversions; GTM basics
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Class 58 – Analytics Practical: Building a performance report
10
Module 10 – Advanced DM, AI Tools & Capstone Project
7 Topics / Classes-
Class 59 – AI in Digital Marketing: AI tools for content, ads and SEO
-
Class 60 – Marketing Automation Tools: CRM basics; Automation platforms
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Class 61 – Affiliate, Influencer & E-commerce Marketing: Affiliate and influencer campaigns; Marketing for online stores
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Class 62 – Capstone Planning: Choosing a business; Defining strategy
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Class 63 – Capstone Build – Part 1: Website/SEO/AEO/GEO/content strategy
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Class 64 – Capstone Build – Part 2: Ad campaigns + analytics setup
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Class 65 – Final Presentation & Certificate: Project demo; Resume tips; Certification
Batch Timings & Fee Structure
| Batch Type | Schedule & Timing | Program Fee | Action |
|---|---|---|---|
| Regular Batch | 1 hour/day (Monday–Saturday) | INR 30,000.00 | Enroll Now |
| Weekend Batch | 3 hours/class (Saturday–Sunday) | INR 30,000.00 | Enroll Now |
Flexible installment and EMI options available upon academic counselling request.